How to Sell SF/F to General Readers as Literature

Speakers: Kelley Armstrong, J. Boone Dryden, & M.C. Joudrey

When Atwood does it, it’s literature. When anyone else does it, it’s Genre Fiction. What does SF&F have to say to the world that other literature doesn’t? Do you have to disguise any SF&F elements in packaging such a book to the mainstream audience? Would general readers deny that any work they like could possibly be SF&F? Are the usual SF&F publishers even capable of reaching the mainstream audience?

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